How can I help you?

I find joy in assisting others. Whenever someone seeks advice or opinion, or expresses their needs, I want to readily offer my support. However, before extending a helping hand, I often ponder a crucial question: How can I assist? The most valuable aid I can provide is empowering individuals to help themselves. When it comes to working with children above 10, this constitutes the majority of my efforts—around 90%. With clients, it comprises about 10% of my work. As for relationships, it plays a significant role, accounting for nearly 50% of my endeavors. The best “help” is help that is tailored to provide assistance that is truly meaningful and beneficial not just serving our ego or fanning our power.

Where to start

I often talk about how to start? Usually in the context of taking yourself online and hanging a shingle. This post is about where to start, and who to start with.

My first piece of advice in building your personal business, or anything of personal business value, is to start as if you already have a platform. Express the body of principles for which you will take a stand. Then be clear about who you want to hear it. Doing this will build a presence, develop your voice, and be a place from which you share those principles and ideas.

The big reveal

How we respond to a situation defines our true character, not the situation itself.

Whether we’re unemployed, blonde, Italian, divorced, overweight, slim, poor, wealthy, or any other label we associate with, it holds no significance beyond how we navigate through those circumstances.

Discovering our truth often comes at the expense of innocence. Still, as we delve into the depths of self-discovery, we can reclaim a part of that innocence on the other side if we emerge successfully.

Why Teachers Make Exceptional Content Marketers and Copywriters

Harness the expertise of former educators who possess the unique skills to captivate audiences, simplify complex ideas, and build lasting relationships through compelling content.

As a former teacher, I bring unparalleled skills and experiences to content marketing and copywriting, making me the perfect choice for your content marketing needs.

Not just me. Most teachers inherently possess these skills to help your content marketing and copywriting needs.

Let me explain why teachers are poised to be a secret ingredient to unlocking content marketing and copywriting success.

Explaining Difficult Concepts: Teacher-turned-writers excel at breaking down complex ideas and tailoring explanations to meet the needs of diverse audiences. They can uniquely communicate clearly and concisely, ensuring your message resonates with your target market.

Making Great Plans: Teachers are experts at creating detailed plans to guide their teaching. This translates seamlessly into content marketing.  A teacher-turned-writer will bring a fresh perspective, strong organizational habits, and an editorial calendar to ensure your marketing efforts are strategically executed and deadlines are consistently met.

Conducting Research:  Teacher-turned-writers are skilled researchers with a background in education. They know how to find, summarize, and organize information to create compelling arguments. This ensures that your content is well-informed, engaging, and provides value to your audience.

Tracking Progress Over Time: Like in the classroom, teacher-turned-writers understand the value of long-term growth and progress. They prioritize delivering consistent results and building a solid foundation rather than chasing instant success. This means that teacher-turned-writers will offer sustained content marketing success that stands the test of time.

Mastering New Topics Quickly: Teachers are known for adapting to new subjects at a moment’s notice. Teacher-turned-writers can quickly grasp new concepts, ensuring they stay up-to-date with industry trends. Whether a new technique or a niche topic, teacher-turned-writers will confidently deliver content that demonstrates expertise and resonates with your audience.

Understanding the “Battle for Attention”: Engaging an audience is a skill teachers excel at. They know how to capture attention through storytelling and interactive discussions. Teacher-turned-writers will create content that grabs your audience’s attention and keeps them engaged from start to finish, ensuring your message resonates and drives action.

Building Relationships: Teachers forge strong relationships with their students through effective communication and trust. Teacher-turned-writers aim to build meaningful connections with your target audience in content marketing. They understand how to make people feel empowered and valued, resulting in lasting relationships and increased brand loyalty.

For these reasons, I recommend teacher-turned-writers as a great choice to unlock your content marketing and copywriting efforts’ full potential.

I’m a teacher-turned-writer, and proud of it.

Contact me today to discuss your specific needs and get started on creating compelling content that drives results.

Doing versus Being

Thought from 2 a.m., the hour of unencumbered clarity:

I can experience the effects of this particular fear twice. Once, now — at 2 a.m. when I’m filled with fear of the unknown. Then again, when the actual moment arrives.

So I should decide how I will BE instead of thinking about what to do.

“Doing” is for daytime hours. “Being” is one moment all the time.

Reinvention

I pledge the required energy necessary to follow instructions — often tedious, always important. Yet the real work is pushing toward reinvention, and that’s a process of updating myself to become someone who makes a difference.

Reflection

I gain insights and intuition based on my experience and taking time to reflect. Every day — I have the opportunity to use yesterday as the wise counsel I need to make the most of tomorrow. I have a journal and digital white space to wayfinding what I remember by recording the reflection of what these everyday stories teach me.

Thoughts on creative work

Creative work encompasses endeavors that have the potential to both fail and improve. It begins with the desire to bring about change.

Many individuals yearn for someone else to dictate their path, leading them to feel trapped and discontented. The fear of potential failure haunts them, reminiscent of the embarrassment felt in childhood when they misunderstood something and faced ridicule from peers and teachers. Such experiences can have long-lasting effects.

However, true creativity cannot thrive within the confines of waiting for instructions. It demands a fearless dance with the possibility of failure. This courage is essential to the creative process. If you can’t acknowledge that your endeavor could fall flat, it’s probably not “creative work.”

I consider creative work to carry with it these characteristics consistently:

  • Creative work involves the transformative power of change.
  • Relying on external guidance can stifle true creativity (yet true creative collaboration can be powerful).
  • Fear of failure stems from past negative experiences, impacting self-confidence.
  • Waiting for instructions hampers the creative spirit.
  • Embracing the dance with fear is crucial for creative work.

Creative work requires taking risks and accepting that not everything will succeed. By embracing the dance with fear, we unleash our true creative potential.

Overcoming writer’s block

Writer’s block doesn’t exist. We often just fear embracing our bad ideas.

We all have bad ideas, but a few hidden gems may emerge amidst those. Yet, we hesitate to explore and develop them, fearing the emotional labor it demands. Past experiences of embarrassment and hurt reinforce our reluctance to put ourselves out there.

So, what’s the solution?

Recognize that creativity involves venturing into uncharted territory, where failure is a possibility, but so is improvement. Embrace the discomfort of sharing even your flawed ideas. Practice expressing your creativity and become comfortable with vulnerability.

In summary:

  • Writer’s block is a misperception, the fear of embracing imperfect ideas.
  • Everyone has bad ideas, but within them lie potential hidden gems.
  • Emotional labor is required to develop ideas, which may deter us.
  • Past negative experiences can reinforce our reluctance to share.
  • Creativity involves exploring uncharted territory with the potential for failure and improvement.
  • Embrace discomfort and vulnerability with practice sharing your flawed ideas.

Remember, the process of revision and refinement is essential, both in writing and in shaping our thoughts.

The Importance of Shipping: Lessons from a Commercial Greenhouse Manager

My day job is that of a shipping manager at a commercial greenhouse.

Shipping season is a grueling four to six-week sprint for commercial greenhouse industry employees. Flowers must be shipped at specific times every day, multiple times per day, six days a week, requiring constant readiness.

This process has taught me valuable lessons about putting creative work into the world because that’s what I do in the context of getting communication right.

Here are a few parallels and notes I continue to return to when thinking about my role as a greenhouse shipping manager and a freelance writer.

Shipping refers to overcoming fears, uncertainties, and self-doubt to complete and get a project into the world. It’s an essential element in achieving success. By shipping your work — whether it’s flowers or writing — you confront your resistance and learn from the feedback you receive. This enables you to iterate, improve, and ultimately make a more significant impact in your field.

The value of shipping lies in its role as a catalyst for growth and learning. When you ship, you open yourself to both the appreciation and the criticism of others, providing you with a new perspective on your work.

As a result, shipping contributes to your development as an individual. It helps you better serve your people professionally and personally by consistently providing them with valuable, thought-provoking, and quality work.

Many people fall into the trap of waiting for perfection, but that’s a form of hiding. I champion the notion that shipping and refining along the way is better. Waiting for perfection can lead to never getting your work out there and missing out on valuable opportunities for growth and feedback.

So, whether I manage a commercial greenhouse or pursue the creative work that comes with freelance writing, I can never ignore the importance of shipping.

I can never let fear or self-doubt hold me back. I can only embrace the process of iteration and improvement and have faith that it will help me significantly impact the field I serve.