We only add another clang to the din by grabbing at the moment and living on expressed impulse. That’s how I see most individuals act on the internet. And they call it “authenticity.”

Instead, I advocate (and strive) to become a craftsman at what I do, and for me, that is to become a remarkable communicator. Whether laboring to compel action with words, developing a new marketing strategy for a client, or just writing this blog, I can quietly produce something that positively impacts the world around me, even if it’s just one other person.

It’s a practice. The practice is what is most important. Not the outcome. Practice long enough, and the results will work out. That’s what I believe.

I believe, too, that aspiring toward craftsmanship in what you do, allows for recognition and value for your work, and that brings personal fulfillment. Something where the reward is just carving out the time to do our craft every day to get better and make a difference.

We can take this approach with a new skill or to level up an existing one.

What is your craft?

Author: Eric

50% custody, 100% Dad. Committed to progress, effective communication & longevity. Aspiring centenarian, idea guy, freelance content marketer & copywriter. Seeking inspiration through dedication, growth, & creative expression.