Remember Jack and his magic beans?
Ultimately I’m paid to write, but only because it’s a means of “marketing.” That’s why I want to refer to Jack and the Beanstalk. That fairytale offers a terrific marketing lesson.
Let’s analyze how the deal went down in three key elements.
1). Jack was open to hearing the offer (magic beans). The guy seemed shady, but he had Jack’s attention.
2). Jack wanted to believe in the offer of escaping his dreary life and getting rid of his cow. Jack was the right target audience.
3). The offer was true. The guy selling beans kept his promise, and those beans grew and grew.
Marketing that hits these three elements succeeds, which is why I keep them in mind when I’m doing the work of writing for my clients.
