What would this look like for you?
Alternatively, I could look away from the pack instead of do something similar to everyone else. There’s more room to move. There’s more room for growth. More room to spread my wings. More room for error, too, and that’s part of what is scary because it’s unknown.
For example: SEO company websites look and feel the same. Freelancers, too. Most florists sell exactly the same flowers, maybe wrapped in different paper. The gyms have similar training schedules. Real estate agents run the same mailers.
For most, if the formula looks like it’s working we’re happy to follow it. Of course, follow the well trodden path!
But… if we stick with anything long enough, heading away from the pack could be best because most people don’t take the risk of going where everyone else isn’t.