Using “To Whom It May Concern” in a letter differs from addressing someone specific. I will write to a person, not a department head, and create content as if addressing a human with a name, not a general demographic.
When I write content, I will think of them by name and consider them individuals, which helps me understand their needs, preferences, and interests. By tailoring content to one specific person, I will create personalized and engaging messages that lead to more effective communication.
After all, excellent communication is about arriving at the intended outcome, nothing else.
