You’ve heard of the “creator economy.”
Despite only being born a decade ago, it’s become the fastest-growing type of small business. I often rub elbows with these creators, and I have made an observation.
A “creator,” by cultural definition, puts a unique signature on their work. And in the world of content creation, this “body of work” takes center stage.
The creator defines and shapes that body of work with CONTENT.
It’s difficult to break it to some creators seeking to prematurely contract my services. They have big eyes and want big follower counts. But they need to create more content first. A lot more.
Followers are important, but only once you’ve found your voice. Without a voice, worrying about follower counts will only stunt your growth as an aspiring creator.
Initially, the mission should be crystal clear for creators: find your voice. It’s a journey of self-discovery, of trial and error, and it all starts with creating heaps of content.
During this voice-finding phase, it’s about something other than amassing a big following.
It’s about having the courage to experiment with content.
This is done by taking different angles, insights, and pitches via content. It’s a process, a journey that aims to hone in on one’s unique voice.
And at first, that’s not something that can be outsourced.