Keep it brief if you’re writing for people you don’t know.
Use pictures, tone, design, and explain your point step by step.
If you’re writing for coworkers, colleagues, peers in the same profession, make it strong and specific. Make it robust.
Be clear. Be exact. Be smart, and make sure everything is clear.
Takeaway: The things you write online, in blogs, social media, or specific webpages should be shorter. They have too much-specialized information and answer questions that should have been asked. Better to capture their information and drip it on them via email.
Takeaway: The things you write in emails and strategic messages often must be clarified.
Decide which type you’re writing before you start typing!