I often talk about how to start? Usually in the context of taking yourself online and hanging a shingle. This post is about where to start, and who to start with.
My first piece of advice in building your personal business, or anything of personal business value, is to start as if you already have a platform. Express the body of principles for which you will take a stand. Then be clear about who you want to hear it. Doing this will build a presence, develop your voice, and be a place from which you share those principles and ideas.
